FUPINGROUP (“FUPIN”) is a consumer centric aspirational luxury group. Our existence is profoundly inspired by iconoclastic/evocative premium fashion brands and ardent customers that lust them. We curate and invest in impactful brands through acquisition and licensing, and capitalize on their longterm value by financing, managing and nurturing their growth.

We focus on four distinct aspirational luxury sectors including Fashion & Leather Goods, Lingerie & Intimate Goods, Perfumes & Body and Selective Retailing. FUPIN directly manages or operates flagship stores, selectively distributes merchandise and operates online retail stores through a network of licensees and franchisees.

We operate in rapidly evolving markets while diversifying into global markets, driven by a multi-faceted operating model that seamlessly combines private equity, product development, merchandising, marketing, retail and franchise management. Our speed to market and accuracy in hyper-competitive environments is reflected in our industrial organization, management and avant-garde marketing investments.

Consumer loyalty is pinnacle to our success. We strive to continually innovate consumer loyalty, coupling technology with advanced strategies that are key to integrating our online to offline retail networks. We leverage these investments along with strong consumer insight, to bridge the gap between consumer intent and action to buy, meeting our ardent consumers on their own digital terms.

We are visionaires curating brands that provoke emotional connections with customers and our success is rooted in delivering unrivaled excellence in the brand experience and service we provide.

Philosophy of Existence
Fundamental Truths